At the very start of your established enterprise, you will have a set amount of capital that you have at your disposal in some way, shape or form at any given point in time. How you use this capital can play a huge role in the kind of influence your business would be capable of having in the future. A big part of the reason what that is the case has to do with the fact that if you invest your money into the wrong things your potential profitability will be greatly limited, whereas if you work hard enough to figure out the right things to invest in the end result would be that your company will keep growing for many years to come!
If you don’t have all that much money to start with, you should focus on investing in SEO before anything else.SEO makes it easy to get to your customers, and since your business hasn’t taken off yet at all you wouldn’t really have all that many customers right now which is something that you would certainly need to change before your starting capital runs out leaving you high and dry.
Until you have built a strong base of customers all of whom are willing to buy from you, investing in SEO should remain your topmost priority. It can change the way you think about your business as well since you would start to realize the value of even a single customer and you’d probably improve your customer service as well since you would know what would happen if you ever fail to give customers what they expect from a strong business with great products all in all.